Hosted on
Amazon AWS

The White-Label E-commerce Platform Built for Distribution

True White-Label β€’ Cloud & On-Premise β€’ Distribution-Ready

5,000+
Easily Accessible Hosters
4 Years
Platform Development
$10B
Total Addressable Market

Distribution partnerships with Realtime Register and ConnectReseller give us direct access to thousands of hosting companies worldwide

Seed Round: €500,000 β€’ 35% ROI in 2 Years

The Problem

Based on 2,000+ interactions with e-commerce business owners

πŸ’Έ

High Costs

Current solutions like Shopify & WooCommerce are expensive to set up and maintain for small businesses

βš™οΈ

Complexity

Time-consuming setup and management processes that require technical expertise

🎨

Limited Customization

Lack of flexibility to create unique brand experiences and custom features

πŸ“‰

Growth Barriers

These limitations create a disadvantage in a highly competitive market

Explosive Distribution Strategy

From 750 stores to 20,000+ in 18 months through strategic distribution

🀝

Distribution Partnerships

Realtime Register & ConnectReseller - Direct access to 5,000+ easily accessible small and mid-sized hosters worldwide

5,000+
Easily Accessible Hosters

🏒 Direct Enterprise Partnerships

Large hosters, telcos, and agencies - high-volume, high-margin deals

Target
50+ Enterprise Partners

True White-Label: Cloud + On-Premise

☁️

SaaS White-Label (Available Now)

Fully brandable cloud solution. Partners can resell under their own brand with complete customization - logos, domains, pricing, everything.

🏒

On-Premise Option (Q2 2026)

Enterprise partners can host on their own infrastructure. Complete data sovereignty. Perfect for large hosters and telcos with compliance requirements.

Seamless Integration Ecosystem (Q1 2026)

πŸ”Œ

WHMCS Integration

Plug-and-play module for the world's leading hosting automation platform (50,000+ installations)

πŸ”Œ

HostBill Integration

Native integration with enterprise billing solution

πŸ”Œ

Blesta Integration

Automated provisioning for Blesta users

πŸ”Œ

Upmind Integration

Cloud-native integration for modern hosting platforms

πŸ’‘ The real differentiator: Complete white-label flexibility. Cloud for quick deployment, on-premise for enterprise control. One integration = Access to thousands of hosters.

Our Solution

A true white-label e-commerce SaaS platform built specifically for hosting resellers, with modern features and flexible deployment options

🏷️

Complete White-Label

100% rebrandable - your logo, your domain, your pricing, your brand. Partners have full control over their customer experience.

☁️

Cloud + On-Premise

SaaS available now. On-premise option launching Q2 2026 for enterprise partners who need full infrastructure control.

⚑

Ultra-Fast Performance

Lightweight, SEO-optimized pages built on latest technologies. Hosted on AWS for maximum reliability and scalability.

πŸ”§

Streamlined Management

Efficient inventory & order management, drag-and-drop theme builder, with responsive customer support included.

🎨

Beautiful Storefronts

Professional themes ready to sell. Fully customizable for agencies and advanced users. Mobile-responsive out of the box.

πŸ“Š

Built for Scale

Headless architecture with open APIs. Integrates with marketplaces, payment gateways, and sales channels. Modern AI features included.

Massive Market Opportunity

By 2040, 95% of purchases will occur online - Nasdaq Research

TAM
$10B
SAM
$5B
SOM
$50M
12M+
Online Stores Globally
110K
New Stores Per Week
50%
Using SaaS Platforms

See the Platform in Action

Full product demo - See why 50+ partners are ready to deploy

⚑

Instant Setup

Store live in minutes, not days

🎨

Drag & Drop

No coding required

🏷️

100% Your Brand

True white-label solution

πŸ’‘ This is what 50+ partners are waiting to deploy. Modern, fast, and completely white-labeled.

What Sets Us Apart

Benefits for Merchants Zencommerce WooCommerce Shopify Wix BigCommerce Magento PrestaShop
True White-Label for Resellers βœ“ βœ— βœ— βœ— βœ— βœ— βœ—
On-Premise Option βœ“ βœ“ βœ— βœ— βœ— βœ“ βœ“
Conversion tools built-in βœ“ βœ— βœ— βœ— βœ— βœ— βœ—
Sales channels & marketplaces βœ“ βœ— βœ“ βœ“ βœ— βœ— βœ—
Dedicated support included βœ“ βœ— βœ— βœ“ βœ— βœ— βœ—
Modern headless architecture βœ“ βœ— βœ“ βœ— βœ“ βœ— βœ—

🎯 Shopify doesn't do white-label. WooCommerce requires technical expertise. Magento is complex and outdated. We're purpose-built for hosting resellers.

Go-To-Market Strategy: Distribution-First

We're not selling to merchants one-by-one. We're partnering with the platforms that already serve thousands of them.

Tier 1

πŸ”Œ

Integration Platforms

β€’ WHMCS Module
β€’ HostBill Integration
β€’ Blesta Plugin
β€’ Upmind Connector

Impact: One integration = thousands of hosters can deploy instantly

Tier 2

🀝

Distribution Partners

β€’ Realtime Register (2,500+)
β€’ ConnectReseller (2,500+)
β€’ Additional distributors

Current Reach: 5,000+ hosters, telcos, ISPs ready to resell

Tier 3

🏒

Direct Enterprise

β€’ Large hosting companies
β€’ Telecommunications
β€’ Digital agencies

Strategy: High-volume, high-margin partnerships

Revenue Model: Multiple Streams

35%
Platform Licenses (recurring)
15%
Custom Development
15%
Premium Themes
15%
Migration Services
10%
Extensions (recurring)
10%
Mobile Applications

πŸ’° Unit Economics: Distribution partners pay $0.99-$2.90/store. Each reseller typically runs 50-200 stores. One distribution partnership = $50K-$580K ARR potential.

Market-Ready Platform & Strategic Positioning

4 years of development β€’ Distribution partnerships secured β€’ 50+ partners ready to deploy

5,000+
Easily Accessible Hosters

Via Realtime Register & ConnectReseller

50+
Partners Awaiting

Mid-sized & larger hosters ready to deploy

100%
White-Label Platform

Complete rebrandability + on-premise option

80+
Direct Reseller Partners
4 Years
Development Invested

Battle-tested platform

Q1 2026
Integration Launch

WHMCS, HostBill, Blesta, Upmind

Why Investors Are Excited

πŸš€

Distribution at Scale

Realtime Register & ConnectReseller give us direct access to 5,000+ easily accessible hosting companies. This isn't potentialβ€”these are active partnerships.

πŸ“‹

Validated Demand

50+ mid-sized and larger hosters and registrars are actively waiting for our integrations. They've committed to deploy once WHMCS/HostBill modules launch.

🏷️

True White-Label Advantage

Complete rebrandability sets us apart from Shopify and WooCommerce. Partners can resell as their own product with full control over branding, pricing, and customer relationships.

🏒

On-Premise Option (Q2 2026)

Enterprise partners will deploy on their own infrastructure. This unlocks telco deals and large hosters with data sovereignty requirementsβ€”huge contracts competitors can't access.

πŸ”§

Integration Infrastructure (Q1 2026)

WHMCS (50,000+ installations), HostBill, Blesta, and Upmind integrations create automatic provisioning. One module = thousands of potential deployments.

⚑

4 Years Development Invested

This isn't an MVP. Platform is battle-tested, modern (AWS), with 100+ features shipped. Zero legacy code. Ready to scale immediately with funding.

πŸ’Ž The Perfect Storm

βœ“ Distribution partners: 5,000+ hosters accessible NOW
βœ“ Validated demand: 50+ partners committed to deploy
βœ“ Technical moat: True white-label + on-premise (competitors don't have this)
βœ“ Integration timing: Q1 2026 = first mover advantage in hosting automation
βœ“ Proven platform: 4 years invested, modern stack, ready to explode

We're not looking for product-market fit. We have demand, distribution, and a proven platform. We just need capital for integrations to unlock the floodgates.

World-Class Team

40+ years combined experience β€’ 4 years building the platform

Founding Team (Equal Partners)

AG
Ankur Goel
Co-founder & CEO

33.3% Ownership

15+ years tech entrepreneur, innovation expert with strong CS background

MG
Michiel Grotenhuis
Co-founder & Chief Growth

33.3% Ownership

15+ years in cloud & hosting, ex-COO of Zonat SA

RG
Rupam Goel
Co-Founder & Director

33.3% Ownership

Business management expert with creative innovation focus

Company Structure

Zencommerce B.V.

Netherlands (Holding Company)

IP Ownership β€’ Investment Target

eCommerce Services B.V.

Netherlands (Subsidiary)

Function: Partner invoicing & operations

⚠️ Zencommerce India PVT - Separate Entity

Development partner, NOT included in this investment round

Investment: Goes into Zencommerce B.V. (Holding)

Post-funding: Key staff will transition to Dutch B.V.

Advisory Board

SL
Shridhar Luthria
Advisor

Former CEO ResellerClub, 18+ years domain & hosting industry

SB
Simon Best
Advisor

Co-founder & CEO BaseKit, 10+ years product & business growth

BB
Bertil Brenedeke
Advisor

Expert in strategic business development and market expansion

Our Journey

4 years of dedicated development β€’ Strategic partnerships secured

πŸš€
Oct 2014
Started in e-commerce with white-label solutions
πŸ’»
Sep 2022
Started building proprietary platform
πŸ§ͺ
Mar 2023
Released beta version
βœ…
May 2023
Full production launch
🀝
Sep 2023
Signed Realtime Register as distribution partner
🀝
Apr 2024
Signed ConnectReseller as distribution partner

Reseller Package Pricing

Wholesale pricing for distribution partners and resellers

Starter

€1.60

per store/month

Growth

€4.16

per store/month

Company

€9.60

per store/month

Unlimited

€14.80

per store/month

πŸ’‘ Reseller freedom: Partners set their own retail pricing with full margin control

Investment Opportunity

Fuel the distribution engine: 5,000+ hosters accessible, 50+ partners waiting, integrations launching Q1 2026

€500,000

Seed Round

Target: €1M+ ARR in 18 months

Projected ROI: 35% within 2 years

40%
Product & Integrations
€200,000

WHMCS, HostBill, Blesta, Upmind (Q1 2026) + on-premise (Q2 2026)

30%
Marketing & Growth
€150,000

Distribution partner enablement + direct outreach

30%
Sales & Support
€150,000

Partner success team + enterprise sales

The Math is Simple

Conservative Scenario

β€’ 100 hosters activated (2% of 5,000)
β€’ 50 stores each on average
β€’ €3.00 per store average
β€’ = €15,000 MRR
β€’ = €180K ARR

Moderate Scenario

β€’ 250 hosters activated (5% of 5,000)
β€’ 75 stores each on average
β€’ €3.50 per store average
β€’ = €65,625 MRR
β€’ = €787K ARR

Aggressive Scenario

β€’ 400 hosters activated (8% of 5,000)
β€’ 100 stores each on average
β€’ €4.00 per store average
β€’ = €160,000 MRR
β€’ = €1.92M ARR

πŸš€ Why These Numbers Are Conservative

βœ“ Platform ready: 4 years of development, battle-tested and proven
βœ“ Distribution live: 5,000 hosters are easily accessible through signed partnerships
βœ“ Validated demand: 50+ mid-sized and larger hosters actively waiting to deploy
βœ“ Integration multiplier: One WHMCS integration = 50,000+ potential installations
βœ“ Enterprise unlock: On-premise option (Q2 2026) opens telco and large hoster deals
βœ“ Market size: Average hosting company has 200+ customers needing e-commerce
βœ“ Huge TAM: Targeting 5% of €10B market = €500M opportunity

Why Smart Money is Betting on Zencommerce

We're not just another e-commerce platform. We've built the distribution infrastructure and white-label solution competitors can't replicate.

Investment Structure

Entity:
Zencommerce B.V. (Netherlands)
Holding company with IP ownership
Current Ownership:
β€’ Michiel Grotenhuis: 33.3%
β€’ Ankur Goel: 33.3%
β€’ Rupam Goel: 33.3%
4 years of development invested β€’ Clean cap table β€’ Ready to scale
πŸš€

Unfair Distribution Advantage

5,000+ easily accessible hosters through Realtime Register & ConnectReseller. Competitors acquire customers one by one. We activate distribution partners in bulk.

🏷️

True White-Label Moat

Complete rebrandability + on-premise option (Q2 2026). Shopify doesn't do white-label. Magento is complex. We're purpose-built for resellers.

πŸ”Œ

Integration Moat (Q1 2026)

WHMCS, HostBill, Blesta, Upmind integrations create high switching costs. Once installed in a hoster's billing system, we become infrastructure.

πŸ‘₯

Battle-Tested Team

40+ years combined experience. 4 years building this platform. Deep industry relationships that took years to build. Equal partners fully committed.

⚑

Capital Efficient

$5.9K monthly burn. In-house dev team in India. Revenue from day one. Already $64K+ ARR. Every dollar funds growth, not survival.

πŸ“ˆ

Proven Platform

4 years of development, 80+ resellers, 50+ partners awaiting integrations, 100+ features shipped. Battle-tested and ready to scale. Imagine acceleration when WHMCS module launches to 50,000+ installations.

🌐

Massive Untapped Market

$10B TAM, targeting 5% = $500M. 95% of purchases online by 2040. 110K new stores weekly. Market growing faster than we can serve.

πŸ”§

Modern Tech, Zero Legacy

Built on latest tech, hosted on AWS. No technical debt. Competitors maintain 10-year-old code. We ship features 5x faster.

πŸ’Ž The Unfair Advantage

Most SaaS companies spend 70% of capital on customer acquisition.

We spend 10%.

Why? Because our distribution partners bring us 5,000 hosters who each have 50-500 potential customers.

One partnership = 250,000 potential end customers.

Add our white-label capabilities, upcoming on-premise option (Q2 2026), and 4 years of development invested, and we're the only platform that can truly serve enterprise hosting companies.

Competitors can't replicate this overnight. They don't have the hosting relationships. They don't have true white-label. They don't have the integration roadmap. They don't have 4 years of focused development.

⚑ We do. That's why this is a once-in-a-cycle investment opportunity.

The Window is Closing

First movers in distribution-based e-commerce will capture the market

⏰ Why Now?

βœ“ Distribution partnerships signed and live
βœ“ 5,000 hosters waiting for integration modules
βœ“ Platform proven with 750 stores
βœ“ Competition hasn't figured out white-label yet
βœ“ WHMCS has 50,000+ active installations - we're building the integration NOW
βœ“ E-commerce growing 25% YoY - the market is exploding

Whoever launches enterprise integrations first captures the hosting channel. That's us.

Let's Build This Together

AG
Ankur Goel
Co-founder & CEO
πŸ“± +91 9820379229
MG
Michiel Grotenhuis
Chief Growth
πŸ“± +31 6 29577560
🌐 zencommerce.in
Schedule a Call Request Term Sheet

The Ask: €500,000 Seed Round

To build integrations (Q1 2026), launch on-premise (Q2 2026), activate distribution partners, and scale to €1M+ ARR in 18 months